Shiseido Eyelash Curler #213

by - Saturday, July 07, 2018


You know how much I swear by my Shu Uemura Eyelash Curler, it never pinched my weirdly shaped eye lid, it grabs all my lashes in one go and curls like crazy. It stayed with me for two good years! But everything has to come to an end, Shu Uemura doesn't sell pads separately so I had to throw the curler away. I've been hearing great things about its greatest rival, the Shiseido Eyelash Curler so I quickly bought this one on my way home.

Newsflash, I forgot that we have 2 lines of Shiseido here in Japan, the high-end and the drugstore ones. In Manila, Shiseido is a well known Japanese company that sells high-end beauty products, but in Japan you will be surprised that a lot of affordable products sold in drugstores are from Shiseido.

I just realized I picked up the 'drugstore' curler when I got home. I've never seen any of the two so I honestly thought I picked up the right thing. *I did a further research about these two cosmetics lines so I'm gonna share them down below so you won't make the same mistake like I did.

I'm not complaining, though. Even at its drugstore lines, Shiseido still stands up to their quality. I love that Shiseido Eyelash Curler #213 is sturdy to the touch, the overall design doesn't strike me as a cheap eyelash curler either.


Packaging-wise, unlike its Shu Uemura competition Shiseido Eyelash Curler #213 doesn't come in a classy box. It is housed in a flimsy, transparent front, plastic packaging. Included inside is one extra pad. Not bad for ¥800 (+tax).



"you are beautiful #213, don't let anyone tell you otherwise."

What I like about Shiseido Eyelash Curler #213?
- readily available at most drugstores in Japan nationwide
- very affordable at ¥800
- doesn't pinch my skin
- super nice curl vs regular cheap curlers
- Top 1 at Cosme Ranking's Eyelash Curler category 
- they sell extra rubber pads at drugstores too, Shu Uemura doesn't
- I feel like it's a bit wider than my Shu Uemura which enables it to grab corner lashes easily

What I don't like about it?
- I feel like I need to press a couple more times to get the curl that Shu Uemura can do in one go
- I feel like the curls don't hold longer compared when I used Shu Uemura's


Shu Uemura (top), Shiseido Eyelash Curler #213 (bottom)
How to spot the drugstore vs high-end Shiseido Eyelash Curler?

Image via Shiseido
The high-end Shiseido Eyelash Curler is housed in this packaging. It costs ¥1.080 (which also hundreds cheaper than Shu Uemura's). One thing about these two Shiseido lines is that the logo of the high-end one is always with 'GINZA TOKYO' right below the word Shiseido while the drugstore one is usually just either the word Shiseido or is written in Japanese characters. The 'Shiseido GINZA TOKYO' is marketed worldwide so including the words GINZA TOKYO in the branding also makes sense.


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